Backstretch Society was built from a real love for racing… not just the sport, but the culture behind it.

My husband is a sprint car driver, and after years spent at the track, in the pits, and in the shop, racing stopped being something we attended and became something we lived. Race nights turned into early mornings. Weekends turned into a lifestyle.

As our involvement grew, so did our understanding of the grit, pride, and work ethic it takes to be part of this world. We saw a gap; a need for a brand that truly reflected the racing lifestyle both on and off the track.

So we built one.

By combining our strengths as a husband-and-wife team, we set out to build something intentional and authentic.

Backstretch Society represents the racers, the crews, the families, and the fans who understand that the backstretch isn’t just a place… it’s a mindset. It’s where the work happens. It’s where the memories are made.

Rooted in racing culture with a modern, elevated edge, our brand was created to bring performance and style together.. for the track, the pits, and everyday life.

Brandon is a sprint car driver and co-founder of Backstretch Society. Racing has shaped his life from an early age; and with more than a decade behind the wheel, has sharpened his skill and perspective. Backed by a strong mechanical foundation, he understands the sport from every angle….from the shop to the track.

His commitment to performance, precision, and hard work keeps the brand grounded in authentic racing culture and ensures everything we create stays true to its foundation.